Avantika Haflongbar, a Jamia Millia Islamia graduate, worked in the social service sector and lived in Delhi for 12 years before returning to Haflong, where she grew up. In this quiet and beautiful town, she collaborated with her husband Daniel Langthasa to start an NGO called TRYST Network. Her love for traditional textiles led Avantika to start ROOHI, a label that works with local craftswomen to reinvent traditional textiles and motifs.